A business strategy is essentially a high-level plan that outlines how a company will achieve its goals. It’s like a roadmap that guides decision-making, resource allocation, and overall direction. Here are some key aspects of a business strategy
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Vision and Mission: A clear vision statement describes the company’s desired future state, while a mission statement defines its purpose and core values. These statements provide a foundation for the entire strategy.
Competitive Advantage: This refers to what makes a company unique and better than its competitors. It could be factors like superior product quality, exceptional customer service.
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